Ted Witt is the publisher behind Pretty Road Press, an independent publishing company in Folsom, California, where he specializes in content syndication and trade books. He is the current vice president of CWC’s Sacramento Writers, where he emphasizes that marketing skills are as important for today’s authors as writing skills. He is a former newspaper reporter from San Diego County and California’s Central Coast. He later transitioned to public relations and lobbying in the education arena in Sacramento before taking jobs as the executive director of the California Association of School Business Officials and then as the vice president of a private Bay Area firm specializing in software and consulting for schools. He is the author of the business book, No One Ever Told Me That. His bylines top scores of newspaper, magazine, and website articles. Read some of his writing and publishing tips at one of his Pretty Road Press websites.