Creativity can be learned and perfected, network breakfast speaker asserts

Writer and publisher Ted Witt will explore ideas for enhancing and promoting creativity at the California Writers Club, Sacramento Branch monthly Writers Network meeting.

Ted is the publisher at Pretty Road Press, which celebrates its fifth anniversary this month as a small independent publishing company based in Folsom.

Creativity is a discipline, not just a genetic gift, asserts Ted. It can be learned, practiced, and perfected. He intends to answer some common questions about creativity, including “Why do we get into creative ruts?” “How can we blow past writer’s block?” and “What happened to my childhood imagination?”

Ted will leave the group with some techniques for enhancing creativity, creativity exercises, and methods to evaluate creative output. The art of enhancing creativity applies not only to writing but to all aspects of publishing, he says, including design, marketing, and business.

The speaker is a former award-winning journalist from San Diego County. He left newspapering for public relations, which ushered him into trade publications, magazines, television production, and lobbying-all in the area of public education. After serving as the Executive Director of the California Association of School Business Officials, he ended up back in the private sector as the vice president of a dot.com and consulting company serving schools. Longing to get back to his roots as a writer, he founded Pretty Road Press in 2010 as a concurrent business venture that tries to publish two to three books per year.