Media to the Max for Authors
Poise, Not Panic
Featured Panel on Successfully Working with the Media
Saturday, March 21, 2015 11:00 AM-1:00 PM
Krista Minard has been editor of Sacramento magazine since 1994. She oversees editorial content for this glossy lifestyle magazine covering Sacramento, Placer, El Dorado and Yolo counties. Minard also manages editorial content for Our Wedding, a magazine published twice a year for engaged couples planning a local wedding. She also works on her company’s custom publications (Serrano magazine) and websites. Working with a team of editors, writers and designers, she sees stories from conception to ship-out. She lives in Folsom with her husband, two daughters, a dog and three cats; she also volunteers with the nonprofit 916 Ink, promoting literacy by turning kids into published authors.
Jen Picard’s love affair with radio began while a student at Humboldt State. Her show on the student-run station KRFH led to an internship in Yuba City. There she served as weekend and afternoon news anchor. After a six-year detour into newspapers, where she served as Entertainment Editor and wrote a weekly pop-culture column, she found her way back radio. A regular listener of Cap Public Radio’s Insight, she jumped at the chance to join the team as assistant producer in 2006. Soon she was promoted to senior producer. She oversees the day-to-day operations of the daily show. Picard lives with her husband and daughter and happily discusses the merits of public radio with anyone who will listen.
Cindy Sample’s book launch parties are the talk of the town (and the writing community). Recent events include a Dying for a Daiquiri luau launch party held at California Backyard and a Dying for a Dude hoedown at Toby Keith’s. More than 250 people partied and purchased personalized books. Many remember her ballroom dancing at an earlier book launch. Sample is a former CEO who retired to pursue her dream to write. A master marketer as well as a writer, Sample has gracefully edged her way into journalists’ hearts and copy. A 2015 Lefty Award Finalist Best Humorous Mystery, Sample is also the author of Dying for a Date and Dying for a Dance.
Throughout a respected 30-year career, Bill Sessa has been on both sides of the media, asking and answering tough questions. As press secretary and senior executive in state government, he has managed high profile communications and mass media programs throughout California and internationally, answering reporters’ questions for numerous agencies and has handled political issues in the Capitol. A former reporter, Sessa is an award-winning freelance writer, specializing in business, automotive and motorsports topics. He contributes to Comstocks and other magazines. His work also appears in newspapers such as the Napa Valley Register and Petaluma Argus-Courier newspapers.
- Monthly Luncheons are open to the public
- Cost is $14 for members, $16 for nonmembers
- The meeting fee includes lunch and beverage
- Cattlemens Restaurant, 12409 Folsom Blvd., Rancho Cordova, CA
The restaurant is located just east of Hazel Ave. at the northeast end of the Nimbus Winery complex along Highway 50. Cattlemens offers CWC a spacious meeting room with free WiFi, quality AV equipment, free off street parking and excellent food.