Speaking to Sell
September 18 luncheon speaker is Ted Robinson, LCDR, USNR, retired, author of Water in My Veins, The Pauper Who Helped Save a President (2008, Merriam Press). His book was written through firsthand knowledge of the fateful night when former President John F. Kennedy’s boat was rammed by a Japanese destroyer, and through personal conversations with JFK as he recovered from injuries sustained in the battle.
Robinson’s topic is “How I Became an Author.” He will speak about how he publicizes and sells his book through speaking engagements. He is a prolific, lively and entertaining speaker, has been doing it for years and thoroughly enjoys it. He has 109 speeches scheduled for 2010. He says book sales from the Internet don’t come close to what he sells through his engagements.
“People love to buy books from the author. They come because they are interested in what I have to say. They buy my book because they want to learn more.”
Robinson wrote his book after the History Channel interviewed him and produced a documentary that made Kennedy look bad. Robinson didn’t realize it until the documentary aired on television and a reporter from the Sacramento Press alerted him. He wanted to set the record straight.
“I wrote the book to make a proper account of what Kennedy was really like and what really happened the night of August 2 (1943),” he said.
One of Ted’s most memorable speaking engagements was when he spoke in place of Governor Reagan.
“I was talking about Kennedy in a room full of Republicans. In the middle of the speech the fire department’s alarm went off. Sitting at the head table was the mayor, fire chief, and most of the fire department volunteers, which was located across the street. They quickly left the room and the fire engine sirens followed. My speech was totally destroyed.”