Literary Publicist at Authors, Large and Small
Saturday, February 17
11 AM–1:00 PM
(10:45 Early-Bird Session TBA)
Cattlemens, 12409 Folsom Blvd, $15 members/$20 guests (includes lunch)
Do you cringe at the thought of being perceived as a self-promoter? Would you rather be perceived as “humble” than unabashed? Then Bay Area’s Cristina Deptula will deliver an important message to you.
Christina believes in relationship-based marketing, getting to know particular, influential people, and sharing information and resources with them in a way that’s mutually beneficial over a long period of time. Book promotion doesn’t have to mean “making a big deal out of yourself, but sharing what you have learned with others in order to help.” She advises authors to view their books in terms of what they offer: information, insights, beauty, perspective or just plain fun and entertainment. Christina knows how to take the focus off ourselves and put it into our work and message. This shift in approach makes it easier to promote – because we are talking about something beyond ourselves.
Cristina is a literary publicist with Authors, Large and Small (authorslargeandsmall.com), providing affordable outreach and marketing for writers. She helps to find audiences wherever they gather and to reach them in the manner in which they communicate. She’s the founder of Synchronized Chaos Magazine (synchchaos.com), publishing art and writing from around the world and developing a monthly theme based on the submissions received. Cristina has also reported on science and technology topics for the California Aggie.
You will come away from Cristina’s presentation knowing:
-the definition of relationship-based marketing
-why it’s more successful in the long-run
-the confidence that comes with marketing “humbly,” avoiding the reputation of unabashed self-promoter
– Ways to share with, not show off to, an audience.
-Build authentic relationships through outreach
Luncheon 11 a.m. – 1 p.m.
Early Bird special 10:45 – TBA
- Monthly Luncheons are open to the public
- Cost is $15 for members, $20 for nonmembers
- The meeting fee includes speaker, lunch and beverage
- Cattlemens Restaurant, 12409 Folsom Blvd., Rancho Cordova, CA
The restaurant is located just east of Hazel Ave. at the northeast end of the Nimbus Winery complex along Highway 50. Cattlemens offers CWC a spacious meeting room with free WiFi, quality AV equipment, free off street parking and excellent food.