Authority Publishing CEO
Nonfiction Authors Association Director
Build Your Profile and Your Platform Without Going Crazy?!!
Saturday, January 17th, 2015 11:00 AM-1:00 PM
A former Sil-Val “techie” and a bookstore owner, Stephanie Chandler occupies a unique position to talk to writers about platform and social media – from beginning to advanced. Her reputation continues to grow as founder of Authority Publishing. Averaging 25+ speaking engagements per year on book marketing, she wields a consulting portfolio that has included Visa Business Network, Yahoo! and Dell. She also runs the Nonfiction Writers Conference, an annual online event held each May, the Nonfiction Authors Association and the Nonfiction Authors Network on LinkedIn. A frequent speaker at business events and on radio, she has earned coverage inEntrepreneur, BusinessWeek, Inc.com, and Wired magazine. A blogger for Forbes, she merited a place on the list of Top 100 Small Business Influencers for 2012 by Small Business Trends.
Among her own books are:
- The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books
- Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business
- Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business
- The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
- Make Money with Books, eBooks and Information Products.
Catching up with Stephanie Chandler
Q. Is there one mini-step a writer afraid of social media can take to gain footing (confidence) …rather than jumping into what may seem to some as a scary, thrashing ocean hard to make sense of?
Absolutely. The best way to start is simply by watching. I would recommend setting up a Twitter account and then searching for fellow authors that you admire. Follow their accounts and watch what they do. Note what you like and don’t like about how they communicate. This will begin to give you a better feel for how it all works. You can do the same with Facebook and the other social media platforms (LinkedIn, Pinterest and Google+).
Q. Is it true that platform building benefits all writers, not just those with a book?
Oh yes, in fact it’s ideal to begin building your platform months or even years before your book comes out. The idea is to start building a loyal audience so that when your book is ready, your audience is eager to buy.
Q. What’s the one thing a writer would be proud of as a result of implementing any of your suggestions discussed January 17?
Letting go of the fear that surrounds social media and the internet should be a goal for all authors. You are truly missing out on some powerful promotion opportunities by avoiding these promotion tools. My goal is to make it all feel a bit less intimidating, and empower you to take small steps forward that will benefit your author career for many years to come!
- Monthly Luncheons are open to the public
- Cost is $14 for members, $16 for nonmembers
- The meeting fee includes lunch and beverage
- Cattlemens Restaurant, 12409 Folsom Blvd., Rancho Cordova, CA
The restaurant is located just east of Hazel Ave. at the northeast end of the Nimbus Winery complex along Highway 50. Cattlemens offers CWC a spacious meeting room with free WiFi, quality AV equipment, free off street parking and excellent food.